CEO and Founder, Hello Heart
Her innovation: Cohen founded Hello Heart, an app-driven platform designed to help employees manage hypertension, heart rate and cardiovascular health. The service also includes tools that help improve medication adherence, import clinical lab results and deliver personalized prompts to drive healthy behavior changes. In May, Hello Heart added diabetes management and activity tracker apps to its platform.
Why it matters: Though Hello Heart began as a consumer product, the company has been in the employer market for the last couple of years. Companies including General Mills, Delta Airlines and Macy’s offer Hello Heart to employees in an effort to combat heart disease, which is both the leading cause of death and the leading health cost driver for employers. The app helps employers in two ways, Cohen says: Helping them save money and helping them save employee lives. The digital health company says it can save up to $2,072 per participant per year.