MAAYAN CO­HEN

CEO and Founder, Hello Heart

Employee Benefit News - - Strategy Session -

Her in­no­va­tion: Co­hen founded Hello Heart, an app-driven plat­form de­signed to help em­ploy­ees man­age hy­per­ten­sion, heart rate and car­dio­vas­cu­lar health. The ser­vice also in­cludes tools that help im­prove med­i­ca­tion ad­her­ence, im­port clin­i­cal lab re­sults and de­liver per­son­al­ized prompts to drive healthy be­hav­ior changes. In May, Hello Heart added di­a­betes man­age­ment and ac­tiv­ity tracker apps to its plat­form.

Why it mat­ters: Though Hello Heart be­gan as a con­sumer prod­uct, the com­pany has been in the em­ployer mar­ket for the last cou­ple of years. Com­pa­nies in­clud­ing Gen­eral Mills, Delta Air­lines and Macy’s of­fer Hello Heart to em­ploy­ees in an ef­fort to com­bat heart dis­ease, which is both the lead­ing cause of death and the lead­ing health cost driver for em­ploy­ers. The app helps em­ploy­ers in two ways, Co­hen says: Help­ing them save money and help­ing them save em­ployee lives. The digital health com­pany says it can save up to $2,072 per par­tic­i­pant per year.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.