KEITH KITANI

Co-founder and CEO, GuideS­park

Employee Benefit News - - Strategy Session -

His in­no­va­tion: In an ef­fort to help em­ploy­ees bet­ter un­der­stand and take ad­van­tage of their ben­e­fit of­fer­ings, Kitani cre­ated the GuideS­park Com­mu­ni­cate Cloud, which of­fers multi-chan­nel, multi-touch ben­e­fits com­mu­ni­ca­tions tools, in­clud­ing short smart phone-friendly videos and other in­ter­ac­tive con­tent ex­pe­ri­ences.

Why it mat­ters: Guides­park is work­ing with 600 em­ploy­ers to help work­ers bet­ter un­der­stand and take ad­van­tage of their ben­e­fits — help­ing to solve a ma­jor prob­lem for em­ploy­ers. GuideS­park claims its cus­tomers are see­ing mea­sur­able re­sults. Op­ti­cal man­u­fac­turer Es­silor, for ex­am­ple, saw em­ployee en­gage­ment with ben­e­fits ma­te­rial reach 96% af­ter work­ing with GuideS­park to de­liver a four-week com­mu­ni­ca­tion cam­paign.

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