Co-founder and CEO, GuideSpark
His innovation: In an effort to help employees better understand and take advantage of their benefit offerings, Kitani created the GuideSpark Communicate Cloud, which offers multi-channel, multi-touch benefits communications tools, including short smart phone-friendly videos and other interactive content experiences.
Why it matters: Guidespark is working with 600 employers to help workers better understand and take advantage of their benefits — helping to solve a major problem for employers. GuideSpark claims its customers are seeing measurable results. Optical manufacturer Essilor, for example, saw employee engagement with benefits material reach 96% after working with GuideSpark to deliver a four-week communication campaign.