Pro Tips from Super Sellers
Over Anabelle, the past 14, and seven Daniel, summers, 10, of New the Bean York kids, City, have raised nearly $20,000 for ALSF. Crazy impressive, right?! Here are their best tips: 1. MAKE A PLAN. Write a list of what you need to do before the event, and post it where everyone in the family will see it. This will help keep the process stress-free and fun! 2. PLAY TO YOUR KIDS’ STRENGTHS. Let the kid who loves to bake, bake. The crafty kid can go to town on the stand, and your chatty kid can get busy spreading the word about the event. “I really like cooking, so this is really fun for me,” says Anabelle. 3. SELL A VARIETY OF TREATS. Daniel and his dad make their famous brownies, and Anabelle and her mom bake lemon bars and cookies. And they have cups of lemonade of course! (Clearly we took their advice when planning this story.) 4. TALK UP PASSERSBY. It’s Daniel’s job to lure in customers on their busy New York City corner with his booming voice. “We get to meet new people from all over our neighborhood, and sometimes my friends and teachers come,” he says. (Even Paul Mccartney once stopped by on his way to a performance!) Let the kids take turns to avoid burnout. 5. SOLICIT ONLINE DONATIONS. The Bean family emails everyone they know a link to their website (see page 33 for info on making yours), and they promote the event on social media. About half of the money they raise comes from the stand itself. The other half comes from online donations, so this is key to their big numbers—and, potentially, yours!