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The We­work ap­proach to of­fice de­sign—com­bin­ing stylish-yetu­til­i­tar­ian shared work spa­ces with lively, col­lab­o­ra­tive so­cial scenes—has be­come syn­ony­mous with startup cul­ture. But big busi­nesses also want in on what chief prod­uct of­fi­cer David Fano calls the “We­work vibe”—not to men­tion its cost and space ef­fi­cien­cies.

In April, Fano an­nounced a new ini­tia­tive for the com­pany: We­work On-site will pro­vide busi­nesses that have more than 1,000 em­ploy­ees and 50,000 square feet with in­te­rior de­sign ser­vices and of­fice-man­age­ment sup­port (such as con­fer­ence-room book­ing and event plan­ning). They’ll also have ac­cess to a “com­mu­nity man­ager,” who can con­nect em­ploy­ees with We­work’s broader net­work of ca­ma­raderie-build­ing pro­grams, such as its an­nual adult sum­mer camp. The ul­ti­mate goal, though, is to teach com­pa­nies how to use space more ef­fi­ciently—in other words, how to cowork. Ear­lier this year, We­work de­ployed its of­fice-us­age an­a­lyt­ics to help a Chicago com­pany go from three floors to two by cre­at­ing com­mu­nal spa­ces, as well as mov­ing some em­ploy­ees onto flex­i­ble sched­ules and plac­ing oth­ers at a We­work out­post. (We­work al­ready houses por­tions of em­ploy­ees from more than 1,000 larger com­pa­nies.)

This fo­cus on on-site ser­vices comes at an in­flec­tion point for We­work, as it fig­ures out the best way to stim­u­late growth be­yond its tra­di­tional (and ex­pen­sive) real es­tate model. “There’s a phys­i­cal ca­pac­ity to how fast that can go,” Fano says. “If we help [larger busi­nesses] en­er­gize what they have and live their cul­ture to the fullest, that re­ally ac­cel­er­ates the im­pact we have.” —CD MILE­STONES IBM has re­port­edly be­come the first com­pany to sign on for an en­tire We­work lo­ca­tion, 88 Univer­sity Place in New York. CHAL­LENGES We­work will have to rely more on these on-site ser­vices as it en­ters small, less dense cities. BUZZ

We­work’s Sony Cen­ter space in Ber­lin over­looks the city’s fa­mous Tier­garten.

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