Glossier

MILESTONES After expanding its cosmetics and skin-care line with blushes and a sunscreen in the first few months of this year, Glossier is spending the summer quintupling its staff by adding 282 jobs. It is also relocating its New York headquarters to a larger space in Soho. CHALLENGES As Glossier scales—and adds new products to its roster— it will come up against its own branding, which touts minimalism and no-makeup makeup. BUZZ