NERDS VS. JOCKS

YOUTUBE CREATORS AND SAVVY BRANDS HAVE MADE THE VIDEO PLATFORM THEIR PLAYGROUND. NOW, TV-LIKE CONTENT FROM HOLLYWOOD PROS HAS THEM COMPETING FOR THE AUDIENCE’S ATTENTION.

ONLY ON YOUTUBE: Webs & Tiaras

Grown-ups in comic-book and princess costumes perform surreal silent-movie vignettes, the latest genre innovation taking root among the service’s creator class.

Dude Perfect

Bros work together to create Rube Goldberg–like trick shots or play golf in a hurricane, marrying sports and comedy in a way ESPN or Comedy Central never could.

Lego

The toy maker showcases clever fan creations such as a Beauty and the Beast tribute, as well as its own work, one of many brands turning marketing into entertainment.

Casey Neistat

The ur–video blogger returned to Youtube in 2017 after a break and continues to redefine the diary format, shooting footage from drones and electric skateboards.

MAINSTREAM ENTERTAINMENT: Coachella

Youtube has exclusively livestreamed the immensely popular annual music festival the past two years, including shooting 360-degree videos.

“Lost” pop culture

From unaired TV pilots and longforgotten shows to scores of film noir movies, Youtube offers 24/7, on-demand access to a museum of film and television.

The morning after

Youtube brings together last night’s most popular late-nighttv segments, all of which can be watched without enduring the surrounding fluff.

Best.cover.ever.

Ryan Seacrest’s new singing competition pays homage to the Youtube tradition of kids posting song covers in hopes of getting discovered (e.g., Justin Bieber).