NERDS VS. JOCKS

YOUTUBE CRE­ATORS AND SAVVY BRANDS HAVE MADE THE VIDEO PLAT­FORM THEIR PLAY­GROUND. NOW, TV-LIKE CON­TENT FROM HOL­LY­WOOD PROS HAS THEM COM­PET­ING FOR THE AU­DI­ENCE’S AT­TEN­TION.

Fast Company - - Nest Cam IQ -

ONLY ON YOUTUBE: Webs & Tiaras

Grown-ups in comic-book and princess cos­tumes per­form sur­real silent-movie vi­gnettes, the lat­est genre in­no­va­tion tak­ing root among the ser­vice’s cre­ator class.

Dude Per­fect

Bros work to­gether to cre­ate Rube Gold­berg–like trick shots or play golf in a hur­ri­cane, mar­ry­ing sports and comedy in a way ESPN or Comedy Cen­tral never could.

Lego

The toy maker show­cases clever fan cre­ations such as a Beauty and the Beast trib­ute, as well as its own work, one of many brands turn­ing mar­ket­ing into en­ter­tain­ment.

Casey Nei­s­tat

The ur–video blog­ger re­turned to Youtube in 2017 af­ter a break and con­tin­ues to re­de­fine the di­ary for­mat, shoot­ing footage from drones and elec­tric skate­boards.

MAIN­STREAM EN­TER­TAIN­MENT: Coachella

Youtube has ex­clu­sively livestreamed the im­mensely pop­u­lar an­nual mu­sic fes­ti­val the past two years, in­clud­ing shoot­ing 360-de­gree videos.

“Lost” pop cul­ture

From un­aired TV pi­lots and long­for­got­ten shows to scores of film noir movies, Youtube of­fers 24/7, on-de­mand ac­cess to a mu­seum of film and tele­vi­sion.

The morn­ing af­ter

Youtube brings to­gether last night’s most pop­u­lar late-nighttv seg­ments, all of which can be watched with­out en­dur­ing the sur­round­ing fluff.

Best.cover.ever.

Ryan Seacrest’s new singing com­pe­ti­tion pays homage to the Youtube tra­di­tion of kids post­ing song cov­ers in hopes of get­ting dis­cov­ered (e.g., Justin Bieber).

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