Babbel

Fast Company - - Most Innovative Companies - BUZZ

MILE­STONES

The for­eign­lan­guage learn­ing app, al­ready a hit in Europe, is ag­gres­sively mov­ing into the U.S. mar­ket. It re­cently hired a U.S. CEO and is launch­ing a new tele­vi­sion and digital ad­ver­tis­ing cam­paign. CHAL­LENGES Babbel’s paid subscription model might have a harder time gain­ing trac­tion in the U.S. against free com­peti­tors like Duolingo.

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