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MILE­STONES Face­book has signed part­ner­ships with com­pa­nies such as Vox, Group Nine Me­dia, and Buz­zfeed as it seeks to move into long- and short-form orig­i­nal pro­gram­ming. The shows would al­low Face­book to place ads against even more con­tent for users.

CHAL­LENGES Face­book is run­ning out of places to squeeze ads onto its crowded news feed, which makes these video ini­tia­tives (and their ad op­por­tu­ni­ties) more im­por­tant than ever.


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