Clique Me­dia

Fast Company - - Most Innovative Companies -

MILE­STONES Clique Me­dia Group’s fash­ion blog, Who What Wear, launched its first shop­ping app, with cu­rated items pulled from Bloom­ing­dale’s and Re­for­ma­tion. The com­pany also raised $15 mil­lion, which it’s us­ing to fur­ther e-com­merce.

CHAL­LENGES As Clique Me­dia grows—it plans to launch three more prod­uct brands, in ad­di­tion to its Who What Wear cloth­ing line with Tar­get—it will need to con­tinue to bal­ance its con­tent and com­merce am­bi­tions.

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