A FINGER-SAVING SOLUTION
iphones. Android tablets. Macbooks. The desktop PC. Traditionally, each device at your work space requires its very own keyboard, and switching among them during the day often requires you to literally juggle. The Logitech K780 keyboard, which went on sale last year, solves this problem by letting you do all your typing in one place. It features an uncannily steady counterweighted cradle that can accommodate a range of touch-screen devices and can Bluetooth-pair with almost any gadget running almost any operating system, allowing you to switch between them instantly with a single button press.
The K780 was inspired by consumer research: Americans were toggling between many devices and desired one keyboard to rule them all. As it happened, two years ago, in an effort to transform from a stuffy Pc-peripherals company to a lifestyle brand, Logitech began consolidating its keyboard design standards—ergonomic, geometric, and material. The timing was ideal.
“We spent a year and a half collecting the wisdom in people’s heads across the company, so when we get into a project like this one, we don’t spend time rebuilding out what we’ve done before,” says Malachy Spollen, one of Logitech’s design leads. “We can focus on the 20% that makes the product unique.”