A STIMULATING WORKPLACE
Coke is a legacy brand. That’s a key part of its strength. But when it came to the 131-year-old company’s corporate headquarters in Atlanta, whose buildings were mostly 20-plus years old and still featured cloistered cubicles and drab lobbies, it was a liability. Coke committed seven years ago to improving the space for its 5,000 employees there (and their more than 400 daily guests). Architecture firm Gensler linked the ground floors of the campus’s six buildings into a strollable “Main Street,” featuring art-filled communal lounges, cafés, and amenities such as a pharmacy and medical center. Julie C. Seitz, director of Coca-cola’s global workplace team, likens the 350,000-square-foot space and central courtyard to “a vibrant student center at a great university.” Since the redesign was completed, in April 2016, she says that division leaders have been hosting more multiday meetings (some with hundreds of attendees) at the campus instead of renting space elsewhere, which has reduced costs and boosted morale.