Fast Company - - Innovation By Design - —DIANA BUDDS

Coke is a le­gacy brand. That’s a key part of its strength. But when it came to the 131-year-old com­pany’s cor­po­rate head­quar­ters in At­lanta, whose build­ings were mostly 20-plus years old and still fea­tured clois­tered cu­bi­cles and drab lob­bies, it was a li­a­bil­ity. Coke com­mit­ted seven years ago to im­prov­ing the space for its 5,000 em­ploy­ees there (and their more than 400 daily guests). Ar­chi­tec­ture firm Gensler linked the ground floors of the cam­pus’s six build­ings into a strol­lable “Main Street,” fea­tur­ing art-filled com­mu­nal lounges, cafés, and ameni­ties such as a phar­macy and med­i­cal cen­ter. Julie C. Seitz, di­rec­tor of Coca-cola’s global work­place team, likens the 350,000-square-foot space and cen­tral court­yard to “a vi­brant stu­dent cen­ter at a great univer­sity.” Since the re­design was com­pleted, in April 2016, she says that di­vi­sion lead­ers have been host­ing more mul­ti­day meet­ings (some with hun­dreds of at­ten­dees) at the cam­pus in­stead of rent­ing space else­where, which has re­duced costs and boosted morale.

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