Liq­uid Tele­vi­sion

MTV’S new shows are cus­tom tai­lored for gen Z view­ers and their view­ing habits, mi­grat­ing eas­ily be­tween plat­forms.

Fast Company - - Leading Edge -

1. Cribs

The net­work’s voyeuris­tic 2000–2009 re­al­ity show has found a new home on Snapchat. Three-minute-long episodes are shared via 20-sec­ond clips, re­veal­ing the clos­ets and kitchens of stars like Steve Aoki and Von Miller. Pre­miered June 3 on Snapchat

2. Siesta Key

A new se­ries from the pro­duc­ers of

La­guna Beach of­fers as­pi­ra­tional es­capism for the mod­ern age: Seven main cast mem­bers, liv­ing in Florida’s posh Siesta Key, share pho­tos and drop story-line hints on so­cial me­dia, com­bin­ing re­al­ity TV with to­day’s in­flu­encer cul­ture. Pre­miered July 31

3. 90’s House

Twelve mil­len­ni­als live to­gether in a ’90s-themed house, com­plet­ing weekly chal­lenges while limited to the de­vices (and fash­ion) of that decade. Hosted by Christina Mil­ian and Lance Bass, and with guest stars in­clud­ing Tatyana Ali and Saltn-pepa, the show is a nod to gen-zers’ fas­ci­na­tion with the era. Pre­miered Septem­ber 26

4. To­tal Re­quest Live

MTV has re­booted its iconic daily live show with five di­verse new hosts who each has a sub­stan­tial so­cial me­dia fol­low­ing. In ad­di­tion to fea­tur­ing mu­sic videos and live per­for­mances, the new TRL will spread ex­clu­sive con­tent and back­stage footage across Youtube, Face­book, Snapchat, In­sta­gram, and Mu­si­cal.ly. Pre­miered Oc­to­ber 2

MTV’S Siesta Key blends re­al­ity TV with so­cial me­dia.

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