MTV’S new shows are custom tailored for gen Z viewers and their viewing habits, migrating easily between platforms.
The network’s voyeuristic 2000–2009 reality show has found a new home on Snapchat. Three-minute-long episodes are shared via 20-second clips, revealing the closets and kitchens of stars like Steve Aoki and Von Miller. Premiered June 3 on Snapchat
2. Siesta Key
A new series from the producers of
Laguna Beach offers aspirational escapism for the modern age: Seven main cast members, living in Florida’s posh Siesta Key, share photos and drop story-line hints on social media, combining reality TV with today’s influencer culture. Premiered July 31
3. 90’s House
Twelve millennials live together in a ’90s-themed house, completing weekly challenges while limited to the devices (and fashion) of that decade. Hosted by Christina Milian and Lance Bass, and with guest stars including Tatyana Ali and Saltn-pepa, the show is a nod to gen-zers’ fascination with the era. Premiered September 26
4. Total Request Live
MTV has rebooted its iconic daily live show with five diverse new hosts who each has a substantial social media following. In addition to featuring music videos and live performances, the new TRL will spread exclusive content and backstage footage across Youtube, Facebook, Snapchat, Instagram, and Musical.ly. Premiered October 2
MTV’S Siesta Key blends reality TV with social media.