WHY MI­CROSOFT WILL WIN

Fast Company - - The Great Ai -

ES­TI­MATED 2017 REV­ENUE

$96.2 bil­lion

MAR­KET CAP*

$569.5 bil­lion

EARLY IN­TER­EST IN AI

In 1993, the com­pany hired Carnegie Mel­lon com­puter sci­en­tist Xue­dong Huang to lead its speechrecog­ni­tion ef­forts; in 2016, Huang and his team’s al­go­rithms ex­ceeded hu­mans’ tran­scrip­tion ca­pa­bil­i­ties.

PHI­LOS­O­PHY

Ma­chines will work with hu­mans, not against them.

RE­VEAL­ING QUOTE

“AI is at the in­ter­sec­tion of our am­bi­tions,” CEO Satya Nadella told an au­di­ence of Mi­crosoft part­ners in Septem­ber 2016, sug­gest­ing that it will let the com­pany “rea­son over large amounts of data and con­vert that into in­tel­li­gence.”

KEY AC­QUI­SI­TION

Linkedin ($26.2 bil­lion, 2016).

The busi­ness net­work gives Mi­crosoft a deep well of com­pany and em­ployee data to make it smarter.

NO­TABLE ACHIEVE­MENT

Mi­crosoft de­buted a real-time AI sys­tem for its en­ter­prise cloud cus­tomers in Au­gust, which could help it win busi­ness from com­pa­nies that want to de­ploy ini­tia­tives such as dy­namic pric­ing and re­tail per­son­al­iza­tion.

WHY IT IS AHEAD

Mi­crosoft is the tech gi­ant most fo­cused on con­vert­ing AI di­rectly into rev­enue, help­ing com­pa­nies in a wide range of in­dus­tries be more pro­duc­tive and ef­fec­tive.

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