Casper

Milestones

Casper has introduced its second mattress style, called the Wave, which has an extra layer that provides targeted support for the hips, shoulders, and back. The new mattress is tailored to the European market, which prefers firmer beds.

Challenges

The premium mattress costs about twice as much as the original model, which could be a hindrance as more budgetfriendly Casper knockoffs enter the space. Buzz