Fast Company

1. MOVE QUICKLY, BUT DON’T RUSH.

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When Ford CEO Jim Hackett (page 82) talks about leading the 115-year-old company that he took over in 2017, he acknowledg­es the need to speed up its metabolism—to try more new things. It’s one reason he’s endorsed fast prototypin­g at Ford’s new Greenfield Labs in Palo Alto. If Ford wants to withstand the revolution­s of autonomous driving and next-generation engines, Hackett knows, its culture has to move beyond methodical and reliable. But Hackett also isn’t saying what Ford’s precise business model will be after these revolution­s play out. And he’s okay with that uncertaint­y. He’s too impatient to stand still, yet deeply patient about selecting an ultimate course of action.

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