1. MOVE QUICKLY, BUT DON’T RUSH.
When Ford CEO Jim Hackett (page 82) talks about leading the 115-year-old company that he took over in 2017, he acknowledges the need to speed up its metabolism—to try more new things. It’s one reason he’s endorsed fast prototyping at Ford’s new Greenfield Labs in Palo Alto. If Ford wants to withstand the revolutions of autonomous driving and next-generation engines, Hackett knows, its culture has to move beyond methodical and reliable. But Hackett also isn’t saying what Ford’s precise business model will be after these revolutions play out. And he’s okay with that uncertainty. He’s too impatient to stand still, yet deeply patient about selecting an ultimate course of action.