4. MAKE YOUR ORGANIZATION A PLATFORM FOR CHANGE.
Government officials may claim to be stewards of our social contract, but other institutions provide their own leadership as well. “Think about the sustainability movement,” says Nike’s Jones. “You fly across the world and you see windmill farms everywhere. It doesn’t matter what the U.S. administration is doing; we are all moving to renewable energy.” From education to gender identity norms, businesses play a central role in advancing global culture. Forwardthinking leaders embrace that responsibility with conviction.