Great leaders share their numberone rule

Bite the bullet

“I’m always doing things I’ve never done before. No matter how difficult or frightening that is, you have to do it anyway and learn to love it.” Elaine Molinar Partner and managing director, Snøhetta

Demand investment

“It’s important that everyone has skin in the game. It forces you to make decisions differently, to want to be a builder. Ownership is the path to freedom.” Cindy Whitehead CEO, The Pink Ceiling

Share responsibilities

“When you delegate, you are giving somebody else the opportunity to step up and challenge themselves, and develop their own leadership and creative capacities.” Mary Zalla Global president, consumer brands, Landor

Don’t be afraid to rankle people

“Have the courage to make the unpopular decision. Where someone really demonstrates leadership is when they’re not afraid to stand up against popular opinion or against the majority. It’s incredibly hard to do in practice, but it’s absolutely essential.” Marc Hustvedt CEO, Above Average