For mastering the smallest screen
On a recent trip to Bangkok, Todd Yellin, Netflix’s VP of product, saw “the future”: two kids on the back of a motorbike, watching Netflix on a phone. To serve mobileheavy markets, the streamer has rethought everything, enabling quicker menu scrolling and encoding content at different levels. For Bojack Horseman, say, it will use fewer bits, while rendering The Punisher’s action scenes at high quality. “We save up for crashing through glass,” Yellin says. In 2017, subs grew 25%, to 117 million, and more people subscribed via mobile than either TV or laptop.