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Fast Company - - Most Innovative Companies -

Bytedance is an Ai-cen­tric startup that uses tech­nol­ogy to power con­tent cre­ation and con­sump­tion across its net­work of smart­phone apps. Its break­out hit, Toutiao, of­fers per­son­al­ized rank­ings of news, videos, and con­tent from thou­sands of me­dia sources and mil­lions of users. It up­dates in real time based on a user’s ac­tions—what she clicks on, com­pletes, and com­ments on. “This is a new plat­form to con­nect peo­ple with in­for­ma­tion,” says Ma Weiy­ing, the head of Bytedance’s AI Lab. In 2017, Toutiao re­port­edly grew from less than 70 mil­lion to 120 mil­lion users, who spend an av­er­age of 74 min­utes on the app each day.

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