For be­ing a mil­len­nial whis­perer

Fast Company - - Most Innovative Companies -

The Muse has be­come the de­fin­i­tive ca­reer re­source for the un­der-35 set (60% of its more than 5 mil­lion monthly users are be­tween 18 and 35) by fo­cus­ing on work cul­ture and hir­ing in a dig­i­tal age. The in­sights it’s gleaned as a pub­lisher now in­form its grow­ing em­ployer plat­form, which helps com­pa­nies such as Cap­i­tal One and Face­book hone hir­ing prac­tices to at­tract young job seek­ers. What started as a side gig is now re­spon­si­ble for 90% of the com­pany’s rev­enue. Last year, the Muse de­buted Brand­builder, a tool that of­fers clients a data-driven look at which as­pects of their work­places ex­cite and in­spire cur­rent em­ploy­ees— in­for­ma­tion that’s cru­cial in re­cruit­ing bet­ter tal­ent. “Com­pa­nies are un­der­stand­ing what makes ex­ist­ing em­ploy­ees suc­cess­ful, and look­ing for that in new hires,” says CEO Kathryn Min­shew. The ap­proach makes for strong matches: Busi­nesses that hire through the Muse re­tain 95% of those em­ploy­ees for at least three months.

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