Tex­tio makes job de­scrip­tions more in­clu­sive

Fast Company - - Most Innovative Companies -

Tex­tio has dis­cov­ered a se­cret to get­ting com­pa­nies to re­cruit more di­verse em­ploy­ees: Put words in hir­ing man­agers’ mouths. Tex­tio is a writing-en­hance­ment ser­vice pow­ered by a pro­pri­etary data set of more than 350 mil­lion job posts. It uses AI to an­a­lyze job de­scrip­tions in real time, high­light­ing jar­gon, bor­ing bits, and words that could come across as par­tic­u­larly mas­cu­line or fem­i­nine. It also pre­dicts how dif­fer­ent peo­ple will re­spond to the con­tent and sug­gests al­ter­na­tives. The pro­posed text varies by client—tex­tio tailors rec­om­men­da­tions af­ter first study­ing the com­pany’s prior hir­ing data, in­clud­ing ap­pli­cant qual­i­fi­ca­tions and de­mo­graph­ics. Last year, the Seat­tle startup, which ini­tially re­leased its writing-anal­y­sis tools in 2015, grew its client base—in­clud­ing Nvidia, CVS, and Ever­note— by more than 200%. “We’re at the point where there are enough cus­tomers us­ing Tex­tio that they can prove out the re­sults,” says CEO Kieran Sny­der. John­son & John­son, for ex­am­ple, re­ported an ad­di­tional 90,000 fe­male ap­pli­cants (a 9% in­crease) in its pipe­line last year af­ter us­ing Tex­tio to re­fine its job post­ings. Nvidia now fills jobs twice as quickly, and Ever­note’s ap­ply-through rate on Glass­door’s on­line job boards tripled. With a re­cent $20 mil­lion fund­ing round, Sny­der plans to ap­ply Tex­tio to re­cruit­ing emails, which take up gobs of hir­ing man­agers’ time and of­ten go unan­swered. Even­tu­ally, she en­vi­sions grow­ing Tex­tio into a full-ser­vice aug­mented writing re­source for the work­place. “We had a vi­sion that if you knew how your au­di­ence would re­spond, that would be pow­er­ful,” she says.

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