No. 10: Re­think­ing ride shar­ing

An­thony Tan Co­founder and CEO, Grab

Fast Company - - Contents -

An­thony Tan has mor­phed Uber com­peti­tor Grab into a mul­ti­pur­pose shar­ing plat­form.

In the past year, South­east Asian ride-hail­ing com­pany Grab hit 90 mil­lion down­loads, reached 196 cities, took in more than $2 bil­lion in in­vest­ments, and even ac­quired Uber’s South­east Asia busi­ness. CEO An­thony Tan has fu­eled this growth by trans­form­ing Grab from a mere app into a plat­form for ev­ery­thing from bike shar­ing to food de­liv­ery to, most re­cently, mo­bile pay­ments. Tan ini­tially launched the Grab­pay mo­bile wal­let in 2016 to en­able trans­ac­tions be­tween rid­ers and driv­ers who don’t have tra­di­tional bank ac­counts. Last Novem­ber, he be­gan in­te­grat­ing other mer­chants, al­low­ing Grab­pay’s 5 mil­lion users to shop at par­tic­i­pat­ing stores and food stalls. Next up: a part­ner­ship with Ja­pan’s Credit Sai­son to of­fer mi­croloans and other ser­vices to Grab’s grow­ing net­work of driv­ers, rid­ers, and small busi­nesses. For Tan, it all starts with ask­ing the ques­tion, “How can we make sure [users] are so en­gaged they don’t even want to leave Grab?”

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