TOP 10 IN­GRE­DI­ENTS USED BY VC-BACKED BEAUTY STAR­TUPS

Fast Company - - By The Numbers - SOURCE: CB IN­SIGHTS

Cas­tor oil

PRO­TECTS AGAINST BAC­TE­RIA

Jo­joba

MOIS­TUR­IZ­ING AND HY­DRAT­ING

Moringa

RICH IN AN­TIOX­I­DANTS

Sea buck­thorn

MOIS­TUR­IZ­ING ANTI-IR­RI­TANT

Quinoa

THOUGHT TO STRENGTHEN HAIR

Rice

ANTIAGING AND CON­DI­TION­ING

Turmeric

AN AN­TI­IN­FLAM­MA­TORY

Caf­feine

USED FOR ANTIAGING

Green tea

A DETOXIFIER

Char­coal

THOUGHT TO AB­SORB TOX­INS

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