After studying theater at NYU, Bloom joined the Upright Citizens Brigade improv theater. In 2010, she started posting original music videos on Youtube, beginning with the Ray Bradbury hit. It cost $3,000 to produce (the bulk of her savings) and now has 4.5 million views. Subsequent songs include “I Steal Pets” and “You Can Touch My Boobies.”
The effort paid off when Brosh Mckenna discovered her videos. Together they created the pilot for Crazy Exgirlfriend, which was picked up by the CW in 2015. Bloom won a Golden Globe for her performance in 2016.
Bloom released her first album of musical comedy songs, including “Chanukah Honey,” in 2013. She followed it up with a Christmas-themed album later that year. Her first book, a collection of personal essays and more, will be published by Grand Central next year.