A Grace­ful Way to Pay

Fast Company - - Innovation By Design - —KS

Mo­bile pay­ments com­pany Square built a thriv­ing global busi­ness by re­plac­ing cash reg­is­ters with a tiny credit card reader that at­taches to smart­phones and tablets, trans­form­ing the way many small ven­dors con­duct busi­ness. Last year, in re­sponse to cus­tomer re­quests for a more pro­fes­sional, ro­bust point-of­sale sys­tem, Square in­tro­duced its own ver­sion of the cash reg­is­ter, an el­e­gant sys­tem com­posed of two tablet screens: a larger one for the cashier to use and a smaller one that faces the cus­tomer. The two are clev­erly in­te­grated: The smaller tablet, which in­cludes a chip reader, acts as a stand for the larger one. Since it be­gan ship­ping the Reg­is­ter, in Novem­ber 2017, the com­pany has at­tracted some big new cus­tomers, such as Ben and Jerry’s. (In its first quar­ter of sales, about one-third of Reg­is­ter buy­ers were new to Square.) The prod­uct is “fo­cused on larger sell­ers who have a more ex­pan­sive set of needs but still have a con­sumer sen­si­bil­ity,” head of hard­ware Jesse Doro­gusker says. “They’re not go­ing to buy some bor­ing old beige box.”

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