Double the life of your color
The secret to gorgeous color that lasts 3 weeks longer—which can save you up to $375 annually—pick a shampoo tailored to your hue’s needs
BEST FOR BLONDS:
Moisture-sapping bleach can cause blond tresses to lose their luster just days after coloring. To the rescue: a shampoo made with crushed pearls. The light-reflecting particles in pearls adhere to strands, adding brightness, dimension and shine. Use twice a week to maintain hair’s brilliance.
Try: John Frieda Sheer Blonde Brilliantly Brighter Shampoo
($10 for 8.3 oz., Ulta.com).
BEST FOR BRUNETTES:
As brunette shades fade, underlying red/orange pigments become more prominent and cause hair to take on a brassy tinge. But a shampoo tinted with blue/green pigments (which are opposite red and orange on the color wheel) will neutralize brassiness. Use once a week for beautiful brunette locks. Try: Madison Reed Tune Up Color Reviving Shampoo For Brunettes ($26 for
8 oz., Madison-Reed.com).
BEST FOR REDHEADS:
Red haircolor is notorious for fading quickly since red’s small color pigments slip out of strands easily every time hair is shampooed. What can help: a shampoo formula that deposits red pigments to hair fibers to replace washedout color. Use once a week for fade-resistant tresses. Try: Joico Color Infuse Red
Shampoo ($16 for 10.1 oz.,