Dou­ble the life of your color

The se­cret to gor­geous color that lasts 3 weeks longer—which can save you up to $375 an­nu­ally—pick a sham­poo tai­lored to your hue’s needs

First For Women - - Style -


Pearl-in­fused sham­poo

Mois­ture-sap­ping bleach can cause blond tresses to lose their lus­ter just days after col­or­ing. To the res­cue: a sham­poo made with crushed pearls. The light-re­flect­ing par­ti­cles in pearls ad­here to strands, adding bright­ness, di­men­sion and shine. Use twice a week to main­tain hair’s bril­liance.

Try: John Frieda Sheer Blonde Bril­liantly Brighter Sham­poo

($10 for 8.3 oz.,


Green/blue-tinted sham­poo

As brunette shades fade, un­der­ly­ing red/or­ange pig­ments be­come more prom­i­nent and cause hair to take on a brassy tinge. But a sham­poo tinted with blue/green pig­ments (which are op­po­site red and or­ange on the color wheel) will neu­tral­ize brassi­ness. Use once a week for beau­ti­ful brunette locks. Try: Madi­son Reed Tune Up Color Re­viv­ing Sham­poo For Brunettes ($26 for

8 oz., Madi­


Dye-in­fused sham­poo

Red hair­color is no­to­ri­ous for fad­ing quickly since red’s small color pig­ments slip out of strands eas­ily ev­ery time hair is sham­pooed. What can help: a sham­poo for­mula that de­posits red pig­ments to hair fibers to re­place washe­d­out color. Use once a week for fade-re­sis­tant tresses. Try: Joico Color In­fuse Red

Sham­poo ($16 for 10.1 oz.,


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