Genius tech­nique for boost­ing cre­ativ­ity

First For Women - - Insight -

Next time you hit a men­tal road­block while plug­ging away at a project, try mak­ing up an in­ven­tive al­ter ego like a free-spir­ited en­tre­pre­neur or quirky artist. In a study in the jour­nal PLOS

One, peo­ple pre­tended to be ei­ther “ec­cen­tric po­ets” or “rigid li­brar­i­ans” as they worked on a brain­storm­ing task. The results? The “po­ets” sig­nif­i­cantly out­per­formed their peers in gen­er­at­ing out­side-of-the-box ideas. The au­thors ex­plain that cre­ativ­ity isn’t a fixed trait: Every­one has the po­ten­tial to be in­no­va­tive, and tak­ing on a clever per­sona helps you tap into your own orig­i­nal­ity.

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