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Since its launch in 1981, the 101801 dou­ble-breasted cash­mere and wool beaver coat has em­bod­ied Max Mara’s core val­ues of sim­plic­ity, time­less el­e­gance and ef­fort­less style, mak­ing it one of the most iconic and no­table Max Mara pieces ever cre­ated. In 2001, to mark the brand’s 50-year an­niver­sary, Max Mara com­mis­sioned renowned artist Wil­liam Weg­man to cre­ate a se­ries of im­ages fea­tur­ing the coat. The New York-based artist dressed his three Weimaran­ers, Chip, Penny, and Candy—the un­mis­tak­able sub­jects in over three decades of the artist’s sur­real and hu­mor­ous pho­tog­ra­phy—in the 101801. The im­ages were dis­played re­cently at Max Mara’s Waikīkī bou­tique as part of a re­cent trav­el­ing ex­hi­bi­tion. Weg­man’s Weimaran­ers were cap­tured in Po­laroids, a book of pho­to­graphs he pro­duced with a 20 x 24 Po­laroid cam­era, shoot­ing his ca­nine sub­jects in a va­ri­ety of poses.

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