DOGS IN COATS
Since its launch in 1981, the 101801 double-breasted cashmere and wool beaver coat has embodied Max Mara’s core values of simplicity, timeless elegance and effortless style, making it one of the most iconic and notable Max Mara pieces ever created. In 2001, to mark the brand’s 50-year anniversary, Max Mara commissioned renowned artist William Wegman to create a series of images featuring the coat. The New York-based artist dressed his three Weimaraners, Chip, Penny, and Candy—the unmistakable subjects in over three decades of the artist’s surreal and humorous photography—in the 101801. The images were displayed recently at Max Mara’s Waikīkī boutique as part of a recent traveling exhibition. Wegman’s Weimaraners were captured in Polaroids, a book of photographs he produced with a 20 x 24 Polaroid camera, shooting his canine subjects in a variety of poses.