Skin Can­cer

A Ma­jor Pub­lic Health Prob­lem

Focus of SWFL - - News - By Michelle Thoma­son FO­CUS of SWFL 2014 31

“Skin Can­cer.” Nearly ev­ery­one’s heard the term, but many sim­ply brush it off as some­thing that doesn’t ap­ply to them, isn’t that se­ri­ous, or just won’t be­come a real con­cern in their lifetime. Tues­day morn­ing how­ever, the Sur­geon Gen­eral is­sued a Call to Ac­tion to Pre­vent Skin Can­cer, and quite a few heads turned! The Call to Ac­tion touches on nearly ev­ery as­pect of skin can­cer and sun safety that our sun pro­tec­tion ap­parel company, UV Skinz, has been preach­ing for years, but we are sim­ply thrilled this se­ri­ous is­sue is fi­nally start­ing to get the at­ten­tion it NEEDS. Skin can­cer warn­ings go in one ear and out the other for many, but with the Sur­geon Gen­eral’s new Call to Ac­tion mak­ing head­lines, we’re hop­ing aware­ness has fi­nally be­gun to sink in and more ac­tion will be made to pre­vent skin can­cer. Here are a few key points we wanted to pull from the re­port and re­ally em­pha­size:

Sk­in­canceris­the­most­com­mon­ly­di­ag­nosed­cancerinthe Unit­edS­tates,and­most­cas­esarepre­ventable.

• Did you know that as many as 90% of melanomas (the dead­li­est form of skin can­cer) are es­ti­mated to be caused by UV ex­po­sure? That is a scary-high num­ber… but if we look at this fig­ure from a pos­i­tive stand­point, it sug­gests that 90% of melanomas can be pre­vented by re­duc­ing in­ten­tional UV ex­po­sure (and in­creas­ing sun pro­tec­tion!).

Med­i­cal­treat­ment­forskin­cancer­cre­ates­sub­stan­tial health­care­costs­forindi­vid­u­als,fam­i­lies,andthen­ation.

• The es­ti­mated costs for skin can­cer treat­ments are cur­rently 8.1 BIL­LION. That’s money that could be used to­wards more en­joy­able and pro­duc­tive things, like ed­u­ca­tion, travel, home im­prove­ments, recre­ational ac­tiv­i­ties, (you get the idea…). • No­ev­i­dence­ex­ist­sto­sug­gest­thatin­door­tan­ningis­safer­than tan­ningout­doors

• None. It just doesn’t ex­ist. Let that sink in. Many tan­ning salon own­ers will use the de­fense that tan­ning in­doors is a reg­u­lated amount of ex­po­sure, whereas tan­ning out­doors is not, so it’s safer. You also may have heard the ar­gu­ment that tan­ning in­doors pro­vides you with a “base tan” that will pro­tect against sun­burn. Nei­ther de­fense holds any ground for 2 BIG rea­sons. The first rea­son: NO TAN is ever safe, pe­riod. A tan is your body’s re­sponse to skin dam­age, so if you’re tan­ning in­doors or out­doors, nei­ther op­tion is a “safe” op­tion. The sec­ond rea­son: in­door tan­ning pro­vides in­tense, shorter spurts of UV ex­po­sure, that can be more pow­er­ful than sun­shine. The Sur­geon Gen­eral’s Call to Ac­tion men­tions stud­ies have shown (de­pend­ing on the de­vice used) the amount of UV rays be­ing omit­ted from a tan­ning de­vice can be any­where from 4-13x more than what some­one would be ex­posed to on a mid­day sum­mer af­ter­noon in the Dis­trict of Columbia.

Withad­e­quate­sup­por­t­an­dau­ni­fiedap­proach,com­pre­hen­sive,com­mu­ni­ty­wide­ef­fort­sto­pre­ventskin­cancer CAN­work.

Our company stands by this 100%. UV Skinz has been sup­port­ing skin can­cer aware­ness events and pub­lic ef­forts to pro­mote sun safety for years. With more support, knowl­edge, and back­ing, we can all work to­gether to pre­vent skin can­cer (se­ri­ously!).


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