Crowd­fund­ing Tips & Tricks

Focus of SWFL - - Beauty & Style -

WePay’s pay­ments API is built specif­i­cally for plat­form busi­nesses like mar­ket­places, crowd­fund­ing sites and small business soft­ware. Th­ese plat­forms are em­pow­er­ing mil­lions of users world­wide to un­lock all kinds of cre­ative com­merce. Through its pro­pri­etary VedaTM risk en­gine, WePay gives plat­forms a flex­i­ble pay­ments API that pro­vides a great user ex­pe­ri­ence while still be­ing able to take on all their fraud risk and com­pli­ance bur­dens. 1. Get to the Point: Cre­ate a clear, di­rect and im­pact­ful ex­pla­na­tion of the need. Make sure to spell out what you are fundrais­ing for, why the cause is im­por­tant to you and what dif­fer­ence each do­na­tion will make but keep it as short and sweet as pos­si­ble. 2. A Pic­ture is Worth a 1000 Words: The more vi­su­als you can bring to the ta­ble, the bet­ter. If pho­tos and videos are avail­able don’t hes­i­tate to showcase them to best high­light your cause or mis­sion. 3. Make the first move: Get the ball rolling by mak­ing the first do­na­tion to your fundraiser, your friends, fam­ily and as­so­ciates will follow your lead. Be mind­ful of how much you give as well. If you want peo­ple to do­nate $100, don’t do­nate less as you are set­ting the bar for oth­ers to follow. 4. Up­date, Up­date & Up­date: It’s a given that you need to con­nect to as many so­cial me­dia chan­nels as pos­si­ble to spread the word about your fundraiser but it’s also im­por­tant to keep donors up to date on the sta­tus of your fundrais­ing ef­forts. Changes in the sta­tus of a fundraiser such as rais­ing your fundrais­ing goal is in­for­ma­tion es­sen­tial to share through Face­book, Twit­ter, email, etc. 5. Don’t For­get To Say Thanks!: Crowd­fund­ing sites will au­to­mat­i­cally send a con­fir­ma­tion mes­sage to your donors which will also thank them for their gen­eros­ity but a per­son­al­ized thank you note will truly show your ap­pre­ci­a­tion. A list of donor emails can be made avail­able to you for those who have opted to iden­tify them­selves. 6. Dou­ble Check Your Math: When ask­ing for money most of us want to stick to just ask­ing for what is needed and noth­ing more but don’t for­get to take into con­sid­er­a­tion ad­di­tional ex­penses that can come up. For in­stance, crowd­fund­ing for a new business can mean deal­ing with new kinds of taxes, mar­ket­ing ex­penses, etc. that you may not ini­tially think about. Think it through first be­fore es­tab­lish­ing the goal. 7. The early bird gets the worm: Prep work mat­ters. Be­fore you launch your crowd­fund­ing cam­paign, reach out to po­ten­tial donors to let them know what you’re up to and how you’d like them to be in­volved. Cam­paigns that have the sup­porter base es­tab­lished in the be­gin­ning have a much greater chance of suc­ceed­ing than those who set up the fundraiser and then be­gin reach­ing out to the com­mu­nity for do­na­tions. 8. Sweeten the Pot: Like any­thing in life, in­cen­tives get peo­ple’s at­ten­tion. Be re­source­ful and find ways to in­spire peo­ple to do­nate, even more than once! Find a de­sir­able prize to of­fer up as a give­away. A give­away such as donors who con­trib­ute more than $100 can be en­tered to win an Ap­ple iPad can help you get closer to the fundrais­ing goal. Cer­tain plat­forms of­fers th­ese kinds of in­cen­tives for peo­ple to do­nate to fundrais­ers hap­pen­ing on their plat­form. 9. Do Your Re­search: There are a lot of op­tions out there to choose from to host your fundraiser but which one is the right one for you? Com­mis­sion rates can dif­fer along with vary­ing rules on what you get or don’t get based on meet­ing your goals. Some crowd­fund­ing site spe­cial­ize in cer­tain kinds of fundrais­ers over oth­ers so dig around a bit to make sure you’re se­lect­ing the best plat­form for you. 10. Take if off­line: So­cial net­work­ing is key to cre­at­ing mo­men­tum, but don’t for­get you can raise aware­ness about your cam­paign through face to face en­coun­ters at work, so­cial and com­mu­nity gath­er­ings. Also, don’t for­get about the me­dia -- your lo­cal news­pa­per, TV and ra­dio out­lets may be in­ter­ested in shar­ing your cause with the gen­eral pub­lic too.

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