First Look

Footwear News - - CONTENTS - — Jen­nie Bell

The new Luxe de León brand is a chic take on shear­ling.

PRICE: $170-$270 MADE IN: León, Mex­ico TAR­GET DIS­TRI­BU­TION: Bet­ter bou­tiques and shoe stores

The mak­ers of Bearpaw are ex­plor­ing new ter­ri­tory with the fall ’18 launch of the Luxe de León brand. The men’s and women’s la­bel is be­ing de­signed and dis­trib­uted sep­a­rate from the core Bearpaw line and has an el­e­vated aes­thetic, ac­cord­ing to VP of prod­uct Aaron Brown. “We uti­lized lux­u­ri­ous leather hand-bur­nished in León and sheep­skin from Colorado,” he said. “This brand is for some­one with a good sense of style and who ap­pre­ci­ates au­then­tic­ity.” While the de­but col­lec­tion mainly con­sists of shear­ling boots in a range of heights, the la­bel will in­tro­duce san­dals, sneak­ers and un­lined boots for spring ’19. And to aid re­tail­ers, it is of­fer­ing open-stock and drop-ship ca­pa­bil­i­ties.

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