RE­TAIL RE­FRESH

Footwear News - - THE LIST -

Be­fore build­ing his new flag­ship in Alexan­dria, Va., Com­fort One Shoes founder Mau­rice Bre­ton re­vis­ited his orig­i­nal shop across the street, at 201 King St., to ini­ti­ate a ma­jor ren­o­va­tion. The 3,000-square-foot lo­ca­tion has been reimag­ined as a chic shoe sa­lon, com­plete with crys­tal chan­de­liers jux­ta­posed against a back­drop of ex­posed brick walls. And it now stocks higher-end lines such as Thierry Rabotin and Beau­tiFeel. Bre­ton noted that the smaller shop was over­stocked, which lim­ited his mer­chan­dis­ing op­tions. “It was burst­ing at the seams,” he said. “I could only put in four to five SKUs of a hot brand. [Now] we can have big spreads of those lines.”

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