Tricks of the Trade

Footwear News - - CONTENTS -

What to ex­pect this sum­mer at the big­gest trade show events around the globe.

The fash­ion re­tail busi­ness con­tin­ues to change at break­neck speed, leav­ing trade show or­ga­niz­ers rac­ing to keep up. More and more, events are fo­cus­ing their ef­forts on de­liv­er­ing the tools, in­for­ma­tion and in­spi­ra­tion that buy­ers need to help their stores stand out and cap­ture the con­sumer’s at­ten­tion. Some are boost­ing their so­cial me­dia ef­forts to bet­ter con­nect ex­hibitors and re­tail­ers, while oth­ers are get­ting back to ba­sics and of­fer­ing sim­ple perks and ameni­ties (such as free trans­porta­tion and com­pli­men­tary food). These en­deav­ors are de­signed to help buy­ers stay com­fort­able, ef­fi­cient and or­ga­nized so they can make the most of their show ex­pe­ri­ence. Or­ga­niz­ers are also de­vel­op­ing new ways to stay en­gaged with and serve as a go-to re­source for their ex­hibitors year-round, and not just dur­ing show times. Here, the lead­ers of five of the in­dus­try’s largest do­mes­tic and in­ter­na­tional events share what’s ahead this sea­son.

LES­LIE GALLIN pres­i­dent of footwear, UBM

New this sea­son: “With ev­ery­one buzzing about tech­nol­ogy and footwear, ex­pect to see new and in­ter­est­ing of­fer­ings for re­tail busi­nesses and man­u­fac­tur­ing. Our ed­u­ca­tion part­ners, Pen­sole and FIDM, will be bring­ing stu­dents to the show for footwear de­sign con­tests. We’re look­ing for­ward to see­ing the stu­dents’ fresh ideas and sup­port­ing the next gen­er­a­tion of de­sign­ers.”

Five new brands to see: Frye, Brusque, Golden Age, LA Gear, Alma en Pena

Hottest cat­e­gories: “Sneak­ers are still very hot. For men, we see the sneaker evolv­ing to a dressier ver­sion. Mid­heel heights, booties and mules also con­tinue to be strong for women.”

So­cial me­dia ini­tia­tives: “We are work­ing with our brands to en­sure that we pro­vide ex­po­sure to both con­sumers and re­tail­ers. We are also close to sign­ing a fa­mous blog­ger from Paris, so stay tuned for de­tails on that.”

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