Tricks of the Trade
What to expect this summer at the biggest trade show events around the globe.
The fashion retail business continues to change at breakneck speed, leaving trade show organizers racing to keep up. More and more, events are focusing their efforts on delivering the tools, information and inspiration that buyers need to help their stores stand out and capture the consumer’s attention. Some are boosting their social media efforts to better connect exhibitors and retailers, while others are getting back to basics and offering simple perks and amenities (such as free transportation and complimentary food). These endeavors are designed to help buyers stay comfortable, efficient and organized so they can make the most of their show experience. Organizers are also developing new ways to stay engaged with and serve as a go-to resource for their exhibitors year-round, and not just during show times. Here, the leaders of five of the industry’s largest domestic and international events share what’s ahead this season.
LESLIE GALLIN president of footwear, UBM
New this season: “With everyone buzzing about technology and footwear, expect to see new and interesting offerings for retail businesses and manufacturing. Our education partners, Pensole and FIDM, will be bringing students to the show for footwear design contests. We’re looking forward to seeing the students’ fresh ideas and supporting the next generation of designers.”
Five new brands to see: Frye, Brusque, Golden Age, LA Gear, Alma en Pena
Hottest categories: “Sneakers are still very hot. For men, we see the sneaker evolving to a dressier version. Midheel heights, booties and mules also continue to be strong for women.”
Social media initiatives: “We are working with our brands to ensure that we provide exposure to both consumers and retailers. We are also close to signing a famous blogger from Paris, so stay tuned for details on that.”