Forbes

PACKBACK

-

HEADQUARTE­RS: Chicago FOUNDERS: Nick Currier, Kasey Gandham, Mike Shannon (CEO), Jessica Tenuta EMPLOYEES: 75

Four friends at Illinois State started Packback as a dorm-room business. They pitched their idea, to rent digital textbooks, on Shark Tank in 2014; Mark Cuban invested $250,000. But that venture flopped and almost went bankrupt. In 2016 they changed course and introduced an artificial­intelligen­ce tool that helps students ask more thoughtful questions and post sharper comments in online discussion­s. When colleges shut down in March, the team laid off more than a dozen people and later landed an $890,000 PPP loan. Business picked up this summer as schools looked for ways to improve their online courses. Students can buy Packback’s tool for $25 a pop. For the fall semester, 250,000 students signed up, more than double the number this time last year; Packback should bring in nearly twice its 2019 revenue of $4 million.

Newspapers in English

Newspapers from United States