HOW TO PLAY IT

Forbes - - VERTICALS - BY JIM OBERWEIS

Ten­cent Hold­ings owns the largest on­line so­cial me­dia plat­form in China. Wechat and QQ, with 938 mil­lion and 861 mil­lion monthly ac­tive users, re­spec­tively, are the two most im­por­tant plat­forms it op­er­ates there. And those users love games. Mo­bile and PC games con­trib­uted about 54% of Ten­cent’s to­tal rev­enue—it has about 45% mar­ket share in China’s on­line game in­dus­try—in the first quar­ter of 2017. Ten­cent also pro­vides on­line ad­ver­tis­ing to its users, which con­trib­utes about 15% of rev­enues. Grow­ing rev­enues from gam­ing and on­line ad­ver­tis­ing are a great rea­son to own this Chi­nese jug­ger­naut. Jim Oberweis is pres­i­dent of Oberweis As­set Man­age­ment.

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