how to Play it
artificial-intelligence investors would be foolish not to consider search giant Alphabet. the silicon Valley stalwart is best known for advertising, but it’s really a machine-learning company. advertising just happens to be where it flexes its sensational ai muscle. When traditional Web advertising started to wane, it stepped up its algorithms and dominated mobile and programmatic media buying with ai software that automates and optimizes media placement. In the public cloud its open-source tensorflow is the powerful ai platform behind the wizardry of google photos. ai is also central to its ambitions in self-driving cars and consumer electronics. It even has life-sciences businesses trying to control human aging and combat diseases. It is also buying small ai companies before they go public, building incubators and sucking up ai engineers from the elite schools. the stock is off its high and trading at just 32 times earnings. Jon D. Markman is president of Markman Capital Insight.