PIETER VAN DER DOES, COFOUNDER, CEO
at some point in the recent past, Pieter van der Does stopped caring that name recognition for adyen, his 11-year-old amsterdambased company, is essentially zilch. “We [have taken] it on as a badge of honor: adyen, the unknown unicorn,” he says.
Unknown, perhaps, but quietly widespread nonetheless. adyen acts as a middleman with its payment-processing platform, used by virtually all of the internet giants, including facebook, Uber, netflix and spotify. it processed $90 billion in transactions last year and booked $727 million in revenue, almost doubling sales in a year.
While its clients in the past might’ve needed several different services to handle payments, adyen completes the entire process itself, streamlining it and improving conversion rates. and unlike other startups that began with a small focus and then suffered growing pains as their scope widened, Van der Does envisioned adyen as a global firm from the start and has partnered with virtually all the major credit companies, like Visa and mastercard. “The Dutch market isn’t very big, so we looked at other markets from day one and adapted to meet their needs.”