Paymeester

PIETER VAN DER DOES, CO­FOUNDER, CEO

Forbes - - DIGITAL DOWNPOUR - —A.K.

at some point in the re­cent past, Pieter van der Does stopped car­ing that name recog­ni­tion for adyen, his 11-year-old am­s­ter­dambased com­pany, is essen­tially zilch. “We [have taken] it on as a badge of honor: adyen, the un­known uni­corn,” he says.

Un­known, per­haps, but qui­etly wide­spread none­the­less. adyen acts as a mid­dle­man with its pay­ment-pro­cess­ing plat­form, used by vir­tu­ally all of the in­ter­net giants, in­clud­ing face­book, Uber, net­flix and spo­tify. it pro­cessed $90 bil­lion in trans­ac­tions last year and booked $727 mil­lion in rev­enue, al­most dou­bling sales in a year.

While its clients in the past might’ve needed sev­eral dif­fer­ent ser­vices to han­dle pay­ments, adyen com­pletes the en­tire process it­self, stream­lin­ing it and im­prov­ing con­ver­sion rates. and un­like other star­tups that be­gan with a small fo­cus and then suf­fered grow­ing pains as their scope widened, Van der Does en­vi­sioned adyen as a global firm from the start and has part­nered with vir­tu­ally all the ma­jor credit com­pa­nies, like Visa and mas­ter­card. “The Dutch mar­ket isn’t very big, so we looked at other mar­kets from day one and adapted to meet their needs.”

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