Big In­dus­try’s Brain

BRAD KEYWELL, CO­FOUNDER, CEO

Forbes - - DIGITAL DOWNPOUR - —S.M.

With ev­ery in­dus­try be­com­ing more dig­i­tally con­nected, how do they dig out from that data avalanche? That’s where Uptake comes in. it cre­ates soft­ware and al­go­rithms to han­dle all that data for mas­sive busi­nesses like Cater­pil­lar and berk­shire Hath­away. it’s also widely used in the rail in­dus­try, where “cus­tomers are sav­ing fuel and help­ing the en­vi­ron­ment” with Uptake’s sim­pli­fied data stream, says Ceo brad Keywell, who founded the Chicago-based firm with fel­low Groupon co­founder eric lefkof­sky. in three years, Uptake has at­tained a $2 bil­lion val­u­a­tion, while clients now de­ploy its soft­ware to pro­duce 4 mil­lion pre­dic­tions each week.

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