1OO GREAT­EST BUSI­NESS MINDS

GREAT­EST LIV­ING BUSI­NESS MINDS

Forbes - - FRONT PAGE - ALL PHO­TOGRAPHED BY MARTIN SCHOELLER

ES­SAYS BY BE­ZOS • GATES ZUCKER­BERG DELL • MUSK • BUF­FETT PAUL MC­CART­NEY OPRAH • CHESKY SCH­WAB • TRUMP PE­TER LYNCH BOGLE • BRAN­SON KOCH • EISNER MARTHA STEW­ART WELCH • TURNER WYNN • DORSEY AR­NAULT • BENIOFF DIDDY • SAND­BERG BONO • AR­MANI MUR­DOCH • PRADA LI KA-SHING ICAHN • DILLER SLIM • PICK­ENS WHITMAN • MILKEN JAMES PAT­TER­SON PEROT • BLOOMBERG AND 61 MORE

To cel­e­brate a mag­a­zine that has al­ways cham­pi­oned the power of the in­di­vid­ual, we have amassed what we be­lieve to be the great­estever col­lec­tion of busi­ness es­say­ists—100 en­trepreneurs, vi­sion­ar­ies and prophets of cap­i­tal­ism who have shaped the past cen­tury. And we’ve com­ple­mented this A-to-z en­cy­clo­pe­dia of ideas with the great­estever por­trait port­fo­lio in busi­ness his­tory, all taken by the amaz­ing Martin Schoeller, who lit­er­ally trav­eled around the world for it. The re­sult is a visual time cap­sule and mas­ter class in en­trepreneurial think­ing con­veyed in 100 anec­dotes, lessons and ideas.

While Forbes prides it­self on quan­tifi­able lists— the rich­est, the biggest, the high­est—as­sem­bling a list of the 100 great­est busi­ness liv­ing minds is in­her­ently sub­jec­tive. More than a dozen edi­tors met dozens of times over two years, win­now­ing an ini­tial ros­ter more than three times as large. In the end, we opted for do­ers over the­o­reti­cians, dis­rup­tive en­trepreneurs over those that in­herit or CEOS that main­tain. We sought peo­ple who had ei­ther cre­ated some­thing with a last­ing im­pact on the world or in­no­vated in a way that tran­scends their given field. We also re­quired that the hon­orees ac­tively par­tic­i­pate in the project—all th­ese es­says are orig­i­nal, wis­dom from the sages them­selves.

While the ad­vice is tai­lored to the fu­ture, this list re­flects, to a large de­gree, the achieve­ments of the past, for both Forbes and the greater busi­ness world. It was the Amer­i­can cen­tury, and our roots and read­er­ship lean that way. It was also a pe­riod that skewed older and whiter and male.

That said, change is com­ing: Twenty-three peo­ple on the list are non­white. Twenty-five are not Amer­i­can, in­clud­ing 11 from Asia, the world’s most dy­namic busi­ness re­gion. Ten are women, and 11 are un­der 50. When some­one reads the 200th an­niver­sary is­sue of Forbes, I ex­pect all th­ese num­bers will in­crease sub­stan­tially.

Such dy­namism is the mag­a­zine’s lifeblood—it’s what makes Forbes as rel­e­vant now as it was in 1917. —Ran­dall Lane, Ed­i­tor, Forbes Mag­a­zine

WAR­REN BUF­FETT MINES OUR FIRST IS­SUE FOR STOCK TIPS (HINT: BUY P&G)

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