In­side our very first is­sue.

Forbes - - CON­TENTS -

Fool’s Gould

Ge­orge Jay Gould had mis­man­aged the rail­road em­pire ac­cu­mu­lated by his fa­ther while con­cert­ing on build­ing a “fairy­land” es­tate, Euro­pean va­ca­tions and polo. Forbes would later con­clude that Gould “is im­pos­si­ble as the con­trol­ling power of rail­roads . . . in which the pub­lic have in­vested many mil­lions of dol­lars.”

The Rock­e­feller Quest

To com­plete a pro­file of John D. Rock­e­feller, B.C. Forbes stud­ied both the oil in­dus­try and the man him­self, in­ter­viewed his in­ner cir­cle, in­clud­ing his son, J.D. Jr., and even golfed with the bil­lion­aire at his Po­can­tico Hills es­tate, where Rock­e­feller “made good his threat to lick me,” Forbes wrote.

Best Bosses

The re­la­tion­ship be­tween em­ploy­ers and em­ploy­ees was the un­der­pin­ning of “the peace and pros­per­ity of the Repub­lic.” So Forbes ran an es­say con­test: “Who Is The Best Em­ployer in Amer­ica?” Win­ning pieces would get prize money, a to­tal sum of $1,000 (about $20,000 to­day).

Busi­ness Rhap­sody

It’s do­ing your job the best you can

And be­ing just to your fel­low man;

It’s mak­ing money—but hold­ing friends. And stay­ing true to your aims and ends. . . . It’s serv­ing, striv­ing through strain and stress, It’s do­ing your Noblest—that’s Suc­cess!

Higher Call­ing

B.C. Forbes had a very clear mes­sage in his first col­umn: “Busi­ness was orig­i­nated to pro­duce hap­pi­ness, not to pile up mil­lions. . . . The man who de­pends upon his bank ac­count to in­sure him a happy life reaps dis­ap­point­ment.”

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