WALT DIS­NEY

Forbes - - FORBES 100TH ANNIVERSARY -

founder of Walt Dis­ney Co. (1923)

“When Walt Dis­ney brought Snow White and the Seven Dwarfs to life, he did more than pro­duce a pic­ture that is des­tined to be­come a record-break­ing box-of­fice suc­cess. He also in­tro­duced a group of star sales­men who seem des­tined to bring record-break­ing sales to the mer­chants who stock Snow White goods…. The ground­work for this mer­chan­dis­ing tie-in with Snow White and the Seven Dwarfs was laid long be­fore the pic­ture was re­leased, and was based largely on ex­pe­ri­ence in mer­chan­dis­ing Mickey Mouse, Don­ald Duck and other Dis­ney cre­ations.” —“Snow White, 7 Dwarfs: Sales­men” (March 15, 1938)

JUNE 15, 1938 “Elec­tric­ity: Pa­rade of Progress” FIRST IN FORBES

Makin’ copies is born as Ch­ester Carl­son in­vents xe­rog­ra­phy.

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