J. PAUL GETTY
founder of Getty Oil (1942) (1892–1976)
“Getty was never a man to let money stand in his way when he wanted something. This idiosyncrasy even got him into the hotel business. According to legend, Getty arrived at New York’s swank Hotel Pierre late one night and asked for his favorite suite. The desk clerk explained that the suite was already occupied. ‘I want that suite!’ thundered the oil tycoon. ‘I’m sorry sir,’ explained the clerk again, ‘it’s already taken.’ Getty stormed out. The next day he bought the Pierre and fired the offending clerk.” —“Getty’s Gravy” (May 1, 1953)
The motel gets an upgrade when Kemmons Wilson opens the first Holiday Inn in Memphis, Tennessee, where a single costs $4 a night. OCTOBER 1, 1952: 35TH ANNIVERSARY ISSUE
“Bertie Charles Forbes: Some Things Are Unconscionable”
James Watson and Francis Crick discover the structure of Dna—the double helix.
FEBRUARY 15, 1953 “Paramount’s Lamour and Hope: The Road to Mazuma Is Love”
The most groundbreaking form of contraception is in its infancy when biologists begin work on a progesterone pill that prevents ovulation.
But you can call it “The
FIRST IN FORBES
Charge it, please! Frank Mcnamara introduces the nation’s first credit card—diners Club.
OCTOBER 15, 1950 “Hotelman Hilton: Price Is Not Always the Thing”
JANUARY 15, 1951: “FTC’S Mason: No Longer Chief Ogre”