(1911–1999) cofounder of Ogilvy & Mather (1948)
“Ogilvy is master both of the soft sell (Hathaway shirts, Rolls-royce) and the well-mannered hard sell (Sears, Roebuck, General Foods, Shell Oil). A dapper Englishman who learned much about Americans while working for researcher George Gallup, Ogilvy knows the value of being slightly unorthodox. He has, for example, come out for having billboards abolished. But both he and his competitors agree that he is an advertising genius. He has built the U.S.’ 21st-biggest advertising agency (billings: $56.7 million) from scratch in just 15 years.” —“She Isn’t a Moron; She’s Your Wife” (November 15, 1963)
Harvey Ball designs the yellow humanoid face that launched a million emojis—the Smiley Face.
JULY 15, 1963 “Tobacco: More Trouble Ahead”