LEE IA­COCCA

(1924– ) pres­i­dent of Ford Mo­tor Co. (1903), CEO of Chrysler (1925)

Forbes - - FORBES 100TH ANNIVERSARY -

“In the auto busi­ness, even small com­pet­i­tive gains come hard. Clearly, Ford was reap­ing ben­e­fits from Lee Ia­cocca’s hard­sell cam­paign. Ia­cocca, for ex­am­ple, has put the com­pany back into stock car rac­ing (it won ten of 11 races in the past two years). He has ar­ranged Ford break­fasts and lun­cheons around the coun­try this year, invit­ing busi­ness­men for a free meal and a test drive. This spring, he’ll in­tro­duce Ford’s Mus­tang—de­scribed as a ‘minia­ture Thun­der­bird.’ ” —“Ford: Ac­cel­er­at­ing Again” (March 15, 1964)

IBM in­tro­duces its first com­mer­cial main­frame com­puter fam­ily, Sys­tem/360. JULY 1, 1964: FIRST WOMAN ON THE COVER “Sev­enth Av­enue Goes to Wall Street”

APRIL 1, 1965 “The $13-Bil­lion Liquor In­dus­try”

FIRST IN FORBES

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