RUTH HAN­DLER

(1916–2002) co­founder of Mat­tel/cre­ator of Bar­bie (1945)

Forbes - - FORBES 100TH ANNIVERSARY -

“The se­cret to suc­cess in the toy busi­ness: 1) Cre­ate, within a large vol­ume area, a new, care­fully en­gi­neered toy con­cept that might be ex­pected to re­main pop­u­lar for sev­eral years; 2) build around it a line of low-to-medium-priced toys; and 3) ad­ver­tise heav­ily on chil­dren’s tele­vi­sion pro­grams.” — “It Takes More Than Bar­bie” (June 15, 1966)

Dr. Michael De­bakey im­plants an ar­ti­fi­cial car­diac de­vice in a 65-yearold for­mer coal miner. JUNE 1, 1966

“Why Does Col­lege Cost So Much?”

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