97. Robert Rich Jr.

Forbes - - PROMOTION — DAN FRANCIS -

rich Jr. leads frozen food com­pany rich prod­ucts, founded by his fa­ther, robert rich sr., in 1945. it achieved ini­tial suc­cess with the first nondairy whipped cream and now sells cook­ies, pizza dough and more. rich Jr. ex­celled ear­lier in a dif­fer­ent frozen arena: he played goalie for the var­sity ice hockey team at wil­liams col­lege, serv­ing as co-cap­tain his se­nior year; the team set school records that still stand. af­ter col­lege, he signed a mi­nor league con­tract with the chicago black­hawks but didn’t play be­cause he was drafted into the mil­i­tary.

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