179. Rick Caruso

Forbes - - PROMOTION -

The mall owner in­sists the tra­di­tional store isn’t a goner but ad­mits ri­vals like Ama­zon will force them “to be smarter and know their cus­tomers bet­ter.” At the Grove, his sig­na­ture ope­nair shop­ping cen­ter in Los An­ge­les, 90% of vis­i­tors make a pur­chase. Caruso knows Los An­ge­les well: A USC Tro­jan, he was pres­i­dent of his fra­ter­nity, Sigma Al­pha Ep­silon. He launched the Caruso Schol­ars in 2013, a col­lege schol­ar­ship pro­gram to help low­in­come L.A. high school stu­dents at­tend top col­leges. The first class of 10 Caruso schol­ars grad­u­ated this year.

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