179. Rick Caruso
The mall owner insists the traditional store isn’t a goner but admits rivals like Amazon will force them “to be smarter and know their customers better.” At the Grove, his signature openair shopping center in Los Angeles, 90% of visitors make a purchase. Caruso knows Los Angeles well: A USC Trojan, he was president of his fraternity, Sigma Alpha Epsilon. He launched the Caruso Scholars in 2013, a college scholarship program to help lowincome L.A. high school students attend top colleges. The first class of 10 Caruso scholars graduated this year.