248. John Paul De­jo­ria

Forbes - - PRO­MO­TION -

$3.1 bil­lion  self-made score: ) source: Hair Prod­ucts, tequila age: 73 res­i­dence: austin, tex. high school diploma De­jo­ria clinched suc­cess in 2 in­dus­tries. First he co­founded hair-care com­pany John Paul Mitchell Sys-

tems in 1980; it still pulls in an es­ti­mated $350 mil­lion a year in rev­enues. He and an­other part­ner trans­formed Pa­trón Spir­its from a mi­nus­cule Mex­i­can man­u­fac­turer to an es­ti­mated $800 mil­lion (rev­enues) com­pany. In Jan­uary, the Sea Shep­herd Con­ser­va­tion So­ci­ety, a bene­fac­tor of De­jo­ria’s do­na­tions, launched a 110-foot an­tipoach­ing ves­sel, the M/V John Paul De­jo­ria—chris­tened, fit­tingly, with a bot­tle of tequila.

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