MERLE WOOD & AS­SO­CI­ATES Invit­ing You to Lux­ury Yacht Own­er­ship

Forbes - - PROMOTION -

this fact is ev­i­denced by a client list that reads like a “Who’s Who” of the world’s most highly suc­cess­ful in­di­vid­u­als.

raised by a yacht bro­ker fa­ther, Wood lived on a boat for sev­eral years as a child and sold his first one at 18 years old. Since launch­ing his com­pany in 1988, merle Wood & As­so­ci­ates has sur­passed ex­pec­ta­tions, amass­ing well over $30 billion in yacht deals to date, and has been a top global deal-pro­duc­ing yacht bro­ker­age com­pany for over 25 years.

Lead­ing a team of as­tute sales pro­fes­sion­als, CEO Wood is a mas­ter of ex­pertly nav­i­gat­ing the yacht­ing in­dus­try. His phi­los­o­phy is sim­ple: “it is im­por­tant to sell a yacht know­ing the client is go­ing to be happy with it, so that he or she will re­turn to me to sell what they have and pur­chase their next boat from me — and, equally im­por­tant, rec­om­mend merle Wood & As­so­ci­ates to their friends.”

Wood learned two im­por­tant adages at a young age from two very in­flu­en­tial clients that are at the foun­da­tion of his phi­los­o­phy and focus: “the bit­ter­ness of poor qual­ity is re­mem­bered long af­ter the sweet­ness of low price is for­got­ten,” and, “it’s not what it costs to buy, but what it costs to sell that es­tab­lishes true cost.” Wood uses these two philoso­phies to guide each client to the very best yacht for their per­sonal re­quire­ments.

merle Wood largely at­tributes his com­pany’s great suc­cess to the strength of the client re­la­tion­ships he and his team work to es­tab­lish and main­tain, which re­sult in sub­stan­tial re­peat and re­fer­ral busi­ness. “Give us a call,” he says. “our yachts are show­cased in ports all around the world, and many will be on dis­play in yacht shows through­out the year.”

“We have es­tab­lished solid re­la­tion­ships through­out the world by help­ing those priv­i­leged few en­joy the ul­ti­mate re­ward for their great suc­cess: their own pri­vate yacht.” —MERLE WOOD

clu­sive Benson did not dis­close the terms of the set­tle­ment. Orig­i­nally a car sales­man, he even­tu­ally opened up his own car deal­er­ships.

Merle and Claire Wood on­board the 332 Attessa IV

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