302. Don Hankey
$2.7 billion & self-made score: source: auto loans age: 74 residence: Malibu, calif. B.a., usc ’65 The little-known king of subprime car loans, Hankey presides over the $1.7 billion (sales) Hankey Group, a Los Angeles-based auto-services empire. In June his mostly subprime lender, Westlake Financial Services, moved into leasing when it snapped up Credit Union Leasing of America. The numbers-obsessed Hankey has a strict goal for his business: 30% return on equity. That goes for his Malibu beach house, too, which he rents for TV and movie shoots for $12,500 a day.